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 Karen Trimble has over 20 years of achievement at companies ranging from start-ups to Fortune 500 companies. Her key skills include brand management, advertising and promotion, marketing research, project management, business development, business case development, marketing plan development, internet strategies,
and strategic planning.One of Karen's strengths is her ability to create and implement strategies that allow clients to utilize new technologies to improve business efficiency and gain competitive advantages. Karen recently developed a systematic method for clients to utilize in evaluating all web-related spending from a strategic value and ROI perspective. These spreadsheet tools and frameworks enhance a firm's capital allocation process and tie expenditures to corporate objectives. Always interested in sharing her enthusiasm for marketing and educating others, Karen teaches an educational and business building seminar, Brand Building: On and Off the Web, which helps clients to adjust and strengthen their marketing strategies. She leads this seminar both on-site for specific clients and at international conferences. Karen's brand management consulting engagements enable the strategic positioning of nationally advertised consumer products. For one leading consumer products company Karen repositioned their flagship brand, reversing brand share decline in the face of low priced competitors. New packaging, promotion, advertising, etc., justified a 30% price premium in the consumer's mind, resulting in a sustainable competitive advantage for the "cash cow" brand. |
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