AWC Business Coaches



Owner / President Assessment Ask yourself the following questions about your company. Be honest and realistic. Provide answers at the right ranging from "1" to "5", "1" being the poorest score.

Question:	Score:
1. Are things going as well as I planned when I started/took over the firm?	___
2. How well do we define, implement, track, and learn from success metrics?	___
3. Does my business run me more than I run it?	___
4. Am I getting tired of working so hard, but not always working smart?	___
5. How well am I able to manage by "exception", just focusing on those areas where my attention and planning are really needed?	___
6. How good am I at delegating? Training others? Mentoring?	___
7. Do I have enough quality time to think, plan, and act like an owner, instead of simply running around like an employee?	___
8. Am I able to compensate myself and key players adequately, given the hours we invest in the business?	___
9. How easily could we obtain financing (how seriously will we be treated, and how good will our rates be)?	___
10. How good is my plan to increase the value of the business in anticipation of the day when I can sell it or leave to a successor?	___
11. Is our company revenue as high as we projected?	___
12. How comprehensive is our budget?	___
13. How well managed are our company's expenses?	___
14. How much more profit could we probably be making?	___
15. (Turnarounds) How badly is our company losing money?	___
16. How good is our scorecard/measurement system?	___
17. How well do we measure profit by product/service lines?	___
18. How well do we measure profit by customer? By customer segment?	___
19. How well do we measure the success of our marketing/advertising programs?	___
20. How well do we measure the success of our sales lead programs?	___
21. How well do we know what our discounts and promotions are costing us?	___
22. How well do we use customer referrals to increase sales?	___
23. How well do we use alliance partners to increase sales?	___
24. How well do we know our cost of quality?	___
25. How well do we manage our Accounts Receivable?	___
26. How well do we know our days of inventory and inventory turns?	___
27. How well do we manage our Accounts Payable?	___
28. How good is our borrowing capacity?	___
29. How well have we tied incentive bonuses to profits and other goals?	___
30. How well do our managers/employees understand any of the above?	___

Total:	___
Average:	___


Note: If you answered with a 2 or less to any of these questions, or your average is below 3, your firm could probably benefit from using a Business Coach…